Increase Your Conversion By 40% Using A Simple Email Marketing Tool

Constant Contact

Customers are built and retained by the relationships we make with them. Everyone likes extra attention, and so do the customers. An email marketing tool helps you do just this.

Be it a transactional email, promotional email, or retention email, these emails are silent reminders of communication between the business and its customers.

One of the most successful email marketing examples is Constant Contact. Constant Contact has been in email marketing for decades and has now taken it a step further with complete digital marketing options. This email automation company knows the requirements of clients and provides the best services to help clients fulfill their goals in the fastest way possible.

How Does Online Marketing Affect Conversion: 

Online marketing is a way to reach existing customers at the same time, and build new customers with frequent reminders about product launches, the latest updates of the company, changes in any policy, upcoming sales or offers, after-sales service reminders, and many more. Regular confirmations about the activity with the company or actions taken by the client are also a way of email automation confirmations. 

Customers can always choose to view or ignore the digital marketing advances made toward them. It is a win-win situation for customers and the business as the customers get to benefit from the company with the least effort, and the company gets to maximize its conversion by applying the right online marketing examples.

Here are some of the features of Constant Contact, the best email marketing tool of 2023, that would simplify your marketing goals while effectively improving the click and open rate:

#1 Email Performance Reports

To improve online marketing performance, it is first and foremost necessary to understand the achievements of the current email marketing tools. The email performance feature on Constant Contact displays successful emails sent, the open rate, and the click rate. Other information such as the bounce rate, spam reports, unsubscribed,  did not open, desktop and mobile open percentage is also displayed by the email marketing tool for every campaign. 

This report helps understand customer behavior and response to every email marketing example that is applied. The company can then make better decisions and keep on improving with every campaign.

Apart from this, the email automation platform also provides features such as event marketing, mail templates, marketing automation, list-building tools, a/b testing, CRM, and E-commerce integrations.

#2 Create Sign-Up Forms And Landing Pages

The email marketing tool also helps you build sign-up forms. With the sign-up forms, you can convert website visitors to contacts for future communications. The best part is constant contact automatically adds new contacts to specified mailing lists. You can also create ritzy landing pages within minutes by using the available templates and editing tools. This, in turn, will generate new customers through digital marketing applications. 

#3 Email Templates And Subjects

It is easy to create an attractive email for all your purposes, whatever your subject is, by using the email marketing tool templates. There are enumerable templates available that can be customized. You can even add stock images or upload images of your choice to design your desired email. So many times, online marketing is used to send birthday, anniversary, festival, and occasions emails; this email marketing tool even helps you create the most exciting email cards that can be customized for hundreds of contacts all at once. 

#4 Email Automation

Email automation is the most exciting feature of constant contact. It truly automates the whole process of online marketing, never to miss an opportunity. In email automation, you have to use a path builder for the email marketing tool to make decisions and react accordingly. Custom paths can be created for a new subscription, orders placed, anniversaries, birthdays, order fulfillment, and abandonment of carts. 

Email automation

As you can see in the above image, all you have to do is input commands into the path builder and direct the action of outcomes. Whenever an activity is triggered, the email automation tool automatically follows the steps of the path builder and performs the tasks as per the results. 

Email automation is a revolutionary feature that is time-saving and accurate.

#5 AI

Today no software is complete without the use of AI. The fantastic artificial intelligence generator adds to the feather in the cap of online marketing. The AI feature of this email marketing tool is convenient and user-friendly. All you have to do is type in certain relevant keywords, and the AI does the rest. It gives the perfect text, in the right place, for the ideal audience.

The AI feature is one of the best email marketing examples that has made Constant Contact stay updated with the needs of the time. If you cannot find the right title for an email, leave it to email marketing tools. The AI tool will suggest the best subject lines that you can always rely on. 

Constant Contact gives you options to choose from AI-generated content and even suggests the right words for your thought. Digital marketing was never so flawless before.

#6 Import Contacts

With this online marketing tool, all you need is to wish and command. Constant Contact is right there for all you need. You do not need to worry about importing the huge list of contacts you have built over time. You can seamlessly transfer all your contacts with a simple click. This email marketing tool can import contacts from other email marketing software, excel spreadsheet, e-commerce integrations like Shopify, and Zapier, email integrations like MS Office, Gmail, and Microsoft Outlook, CRM like HubSpot and Salesforce, contact management like big commerce, list builder app, phone, and sms such as telegram, RingCentral the list is endless. You have to watch it to believe the number of integrations. Log in now to find out if your desired integration is on the list.

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#7 Segmentation

Segmentation lets you create groups in this email marketing tool. You can send targeted emails to a particular segment that is pre-specified by you. You can create lists, segments, and tags for every type of email contact you wish to maintain. The segment can be created on the basis of the engagement the email has achieved.  A quick view of the contacts tab of this digital marketing software helps you think clearly and strategize the email campaign, which is more targeted and better customized.

#8 SMS Marketing

A remarkable feature of email automation of constant contact is SMS marketing. SMS marketing is growing every day and is a personalized way to reach customers. SMS marketing is just like an email marketing tool and can be used in the same way. Al the features of online marketing can be applied to SMS marketing to support online campaigns. In fact, an added SMS marketing along with email marketing tool forms the perfect digital marketing environment for the business to serve its customers better.

#9 Create Social Ads

Creating ads is no more a hassle with Constant Contact. This digital marketing tool has got everything to raise your online presence and meet your online marketing goals. The email marketing examples can be used to create social ads, so your single data can be converted into an entire advertisement just by using the email automation tools the correct way.  

#10 Streamline Social Media

It is 2023, and no online marketing is complete without social media. Constant Contact is not just an email marketing tool but can do much more for your business. This digital marketing software lets you connect with the most popular social media all at once. You do not have to go to every social media and post your content, especially with Constant Contact all your marketing campaigns reach your social media from a single point. It is time saving and efficient email marketing example.

Pros and Cons:-

Pros:

  • This digital marketing software amazes me with its no-tolerance spam policy and affirmative consent. It is 2023, and the lines between privacy and facility are blurring. Constant Contact follows a strict policy of disclosure of emails and respecting the spam selection of the users.
  • Detailed features such as drag-and-drop images and editing features for the content is marvelous.
  • Advertising on Google is another possibility supported by this digital marketing tool.
  • The pricing is based on usage rather than having sky-high prices for all customers. The pricing of the online marketing tool increases with the number of email contacts used. So small businesses do not have to bare the load of heavy pricing but, at the same time, can enjoy all the features of online marketing.
  • It is got the best help center at your service. If you are a beginner, the website will guide you through everything. The email automation is all guided by tutorials, steps, blogs, videos, and support. There is nothing you will not be able to find on their website. Constant Contact is its own Google, where you do not have to search outside on how to make the email marketing software work.
  • The digital marketing software allows you to grow, it also encourages you by providing the best tools to reach the widest audience.
  • It is a one-stop solution for online marketing. You do not have to spend money on buying different software for email automation, digital marketing, sms marketing, or AI content generation. It is all in one online marketing tool.
  • You get a free trial of 60 days to try the digital marketing software and the email automation tool. This time period is good enough to explore the software and make the most of its benefits.
  • If you are not happy with a paid plan you can claim a refund within 30 days.

Cons:

  • The software prompts you to add a physical address every time you create an email campaign for online marketing. 
  • The digital marketing website takes time to load as it is loaded with videos, images, features, and information. 
  • None of the special features are available in the basic price plan. The email automation and digital marketing specifications need the Standard Plan.
  • The prices double with every set of growing users, online marketing becomes expensive with growing business.

Conversion is achieved when there is a strategy in place, the tool to use the strategy, and the means to show the results of the plan. Constant Contact is the best email marketing tool as it helps you achieve at every step and improves your sales. You just have to try the Standard Plan, and we assure you, you will not regret or turn back. 

Pricing Plans:

For detailed comparison of storage, users allowed, monthly emails, and other features between the plans, please refer the constant contact tab at the bottom.

email marketing tool

Businesses need emails for birthdays and anniversaries, appointment confirmations, product launches, service alerts, renewals, policy information, bulk reminders, and many more. Complete your everyday tasks with ease. Let us know in the comments why would you use an email marketing tool for ?

To try this amazing email marketing tool, just click the tab below:

Constant Contact

Boost Your Sales With Moosend: The Bullseye To Email Marketing in 2023

Moosend

With the evolving changes in business market trends, it is essential to reach the customers in a way that is best approachable to your clients. Tools such as running an email campaign, using personalized email templates, content optimizer, and robust analytics boost your advertising game at the same time, help maintain long-term relations with the customer.

If you feel that you cannot reach out to your potential target customer base, then it is time to try email marketing to expand your business.

If your marketing strategy is not enough to tap the potential of your market, then you must try the revolutionary email marketing software Moosend.

What do we mean by Email Marketing?

Emails have become part and parcel of our life today. All of us check our emails at least once a day due to professional or personal reasons. Sending marketing messages to showcase products and services through emails to potential customers is called email marketing. It has become a necessity for a business to have a customized email marketing strategy for it to grow over time.

An email marketing software provides numerous benefits and opportunities by reaching out to an extensive variety of potential customers. Brand awareness through personalized emails and email campaigns is cost-effective and time-saving. With the availability of email marketing software like Moosend, it has become easier to automate marketing and build a rapport with customers, which has the potential to increase sales.

Moosend

What is Moosend?

Moosend is a modern cloud-based, AI-powered yet simple email marketing solution for businesses that target customer base at scale and drives revenue growth. It provides game-changing tools to grow a business effectively through email marketing.

It is an email marketing platform trusted by brands like Gucci, Sephora, Nova, Vogue, and Dixons. You can create beautiful personalized emails for subscribers with various customizable templates to choose from according to the style and expression of your business.

Moosend provides features like the drag-and-drop newsletter editor, artificial intelligence-based subject line optimizer, countdown timers, A/B testing for content and subject line, and line segmentation for creating emails and newsletters for your subscribers.

Why should you choose Moosend for email marketing?

  • Money saved is money earned! On average, you get all the features required for email marketing at 45% lesser prices with Moosend. They do not overcharge for their services and mention straightforward rates with no hidden charges from the start.
  • Unlike other email marketing software, Moosend does not charge you more if an email address is included in multiple mailing lists. One subscriber is counted only once on Moosend.
  • The Moosend customer support team is not run by automated bots but by real people. They value your time and respond to your query as fast as within 4 minutes through emails and live chat.
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What can it do for you?

Moosend email marketing software helps build relationships with subscribers that lead to conversations to help businesses move forward. It provides all the tools necessary to start your email marketing journey.

#1 Email Campaigns

The no-code campaign editor by Moosend helps design campaigns by dragging and dropping items to create layouts suitable for your business. There are also a variety of ready-made templates for you to choose from. Email campaign types that can be created on Moosend include:

  • Regular campaign 
  • RSS campaign
  • Repeatable HTML campaign
  • A/B Split Test campaign
  • Automation campaign

Using the A/B test for your email campaigns helps identify the version with the highest conversion rate for your target audience.

#2 Automations

Allow your business to speak for itself! Automated marketing messages sent to potential customers help generate revenue by prompting action. You can choose automated workflows for your business needs on Moosend or from scratch. However, your Moosend account must be connected to your business site to keep track of the actions performed by customers to identify the triggers for automated messages. You can, for instance, use automation for:

  • Information, rewards, and engagement with your subscribers 
  • Reminding the customers about products in their cart
  • Encouraging customers to complete their purchases
  • Recommending personalized products
  • Customizing order notifications for the subscribers
  • Following up on purchased items

Moosend has different triggers to choose from, such as your campaigns, a customer’s birthday, your custom fields, and events on your website like purchases or visits. After setting up a trigger, you must follow a few steps to activate the automation. It’s that simple!

#3 Reports and dashboards

Moosend’s default reports help increase newsletter efficiency, improve campaigns, and monitor overall business. Reports and dashboards on your Moosend account give insights into revenues and email campaign performance by reviewing the data collected through the software. It also provides advanced real-time analytics to make data-driven decisions.

Marketing reports can give you a performance overview of your business campaign and track email client activities by location, link clicks, and devices. This, in turn, helps in personalizing and customizing your campaign to boost the sales of products or services.

How to create a Moosend account?

Moosend provides a 30-day free trial with unlimited emails, reporting & analytics, and sign-up & subscription services. You can upgrade your subscription when you are ready to their paid plan, which comes with additional features such as landing pages, SMTP servers, transactional emails, and support from 5 team members.  To check detailed plans click in the button below.

Moosend Plans

Their service cost ranges from $9 per month for 500 subscribers to $5840 per month for 1 million subscribers. You can pay monthly, biannually with a 15% discount, or annually with a 20% discount.

Businesses with more than 1 million subscribers can get a custom plan that includes the following additional features –

  • Custom reporting
  • SSO & SAML
  • 10 team members
  • Account manager
  • On-boarding and Migration
  • Service-level agreement

You do not require your PayPal account or credit card details to register for the trial period to check out its features. Here is how you can create a Moosend account for free:

  1. Go to the Moosend website and sign up with an email address.
  2. Enter a business email address and click continue.
  3. Choose a preferred login domain that becomes your Moosend account’s URL.
  4. Set a password and click on register.
  5. Enter the first and last names with company details to sign up. This information helps the email marketing software give you a customized experience.
  6. Activate your account by clicking on the link in the email sent to your registered email ID. You can now log in to your Moosend account.

After creating an account, you will be required to complete the following initial steps:

1)Add a sender

The name and email address in the ‘from’ field in the newsletter sent to recipients is the sender. Your registered email address is the default sender till you choose to add new senders. There is no limit on the number of senders that can be added.

2)Create your email list

It is the list of your subscribers. There is also an option to create custom fields to store the data to be collected about subscribers that can further be used for creating personalized newsletters. It is recommended that businesses create subscription forms for potential customers to register for newsletters and emails.

3)Filling Up the Email List

With Moosend, you can import subscribers from an external source. The columns of the data from the source must be mapped to the available and custom fields.

4)Create an Email Marketing Campaign

Select a campaign type and type in the subject. Then, select a sender and the email list that will receive the email. Finally, create the content of the campaign to be sent to the subscribers right away or at another scheduled time. The reports tab allows you to keep track of the campaign statistics.

5)The Website Connection

Connecting the business website to your account helps record the actions of the users on the website. This helps in connecting the users with the email campaigns and the forms to relevant pages on the website.

Emails are an important part of our lives now. An email marketing plan is necessary to boost sales and drive your business to the next level. Create, automate, and manage your email marketing campaigns within minutes with the help of the redesigned platform on Moosend. Work smart to make your campaigns better and your life easier. Automated workflows and enhanced customer experience can now be achieved easily with the help of the revolutionary email marketing platform Moosend with you.

Click on the button below to start your free Trial

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