Boost Your Sales With Moosend: The Bullseye To Email Marketing in 2023

With the evolving changes in business market trends, it is essential to reach the customers in a way that is best approachable to your clients. Tools such as running an email campaign, using personalized email templates, content optimizer, and robust analytics boost your advertising game at the same time, help maintain long-term relations with the customer.

If you feel that you cannot reach out to your potential target customer base, then it is time to try email marketing to expand your business.

If your marketing strategy is not enough to tap the potential of your market, then you must try the revolutionary email marketing software Moosend.

What do we mean by Email Marketing?

Emails have become part and parcel of our life today. All of us check our emails at least once a day due to professional or personal reasons. Sending marketing messages to showcase products and services through emails to potential customers is called email marketing. It has become a necessity for a business to have a customized email marketing strategy for it to grow over time.

An email marketing software provides numerous benefits and opportunities by reaching out to an extensive variety of potential customers. Brand awareness through personalized emails and email campaigns is cost-effective and time-saving. With the availability of email marketing software like Moosend, it has become easier to automate marketing and build a rapport with customers, which has the potential to increase sales.

What is Moosend?

Moosend is a modern cloud-based, AI-powered yet simple email marketing solution for businesses that target customer base at scale and drives revenue growth. It provides game-changing tools to grow a business effectively through email marketing.

It is an email marketing platform trusted by brands like Gucci, Sephora, Nova, Vogue, and Dixons. You can create beautiful personalized emails for subscribers with various customizable templates to choose from according to the style and expression of your business.

Moosend provides features like the drag-and-drop newsletter editor, artificial intelligence-based subject line optimizer, countdown timers, A/B testing for content and subject line, and line segmentation for creating emails and newsletters for your subscribers.

Why should you choose Moosend for email marketing?

Money saved is money earned! On average, you get all the features required for email marketing at 45% lesser prices with Moosend. They do not overcharge for their services and mention straightforward rates with no hidden charges from the start.
Unlike other email marketing software, Moosend does not charge you more if an email address is included in multiple mailing lists. One subscriber is counted only once on Moosend.
The Moosend customer support team is not run by automated bots but by real people. They value your time and respond to your query as fast as within 4 minutes through emails and live chat.

Try Moosend

What can it do for you?

Moosend email marketing software helps build relationships with subscribers that lead to conversations to help businesses move forward. It provides all the tools necessary to start your email marketing journey.

#1 Email Campaigns

The no-code campaign editor by Moosend helps design campaigns by dragging and dropping items to create layouts suitable for your business. There are also a variety of ready-made templates for you to choose from. Email campaign types that can be created on Moosend include:

Regular campaign
RSS campaign
Repeatable HTML campaign
A/B Split Test campaign
Automation campaign

Using the A/B test for your email campaigns helps identify the version with the highest conversion rate for your target audience.

#2 Automations

Allow your business to speak for itself! Automated marketing messages sent to potential customers help generate revenue by prompting action. You can choose automated workflows for your business needs on Moosend or from scratch. However, your Moosend account must be connected to your business site to keep track of the actions performed by customers to identify the triggers for automated messages. You can, for instance, use automation for:

Information, rewards, and engagement with your subscribers
Reminding the customers about products in their cart
Encouraging customers to complete their purchases
Recommending personalized products
Customizing order notifications for the subscribers
Following up on purchased items

Moosend has different triggers to choose from, such as your campaigns, a customer’s birthday, your custom fields, and events on your website like purchases or visits. After setting up a trigger, you must follow a few steps to activate the automation. It’s that simple!

#3 Reports and dashboards

Moosend’s default reports help increase newsletter efficiency, improve campaigns, and monitor overall business. Reports and dashboards on your Moosend account give insights into revenues and email campaign performance by reviewing the data collected through the software. It also provides advanced real-time analytics to make data-driven decisions.

Marketing reports can give you a performance overview of your business campaign and track email client activities by location, link clicks, and devices. This, in turn, helps in personalizing and customizing your campaign to boost the sales of products or services.

How to create a Moosend account?

Moosend provides a 30-day free trial with unlimited emails, reporting & analytics, and sign-up & subscription services. You can upgrade your subscription when you are ready to their paid plan, which comes with additional features such as landing pages, SMTP servers, transactional emails, and support from 5 team members. To check detailed plans click in the button below.

Moosend Plans

Their service cost ranges from $9 per month for 500 subscribers to $5840 per month for 1 million subscribers. You can pay monthly, biannually with a 15% discount, or annually with a 20% discount.

Businesses with more than 1 million subscribers can get a custom plan that includes the following additional features –

Custom reporting
SSO & SAML
10 team members
Account manager
On-boarding and Migration
Service-level agreement

You do not require your PayPal account or credit card details to register for the trial period to check out its features. Here is how you can create a Moosend account for free:

Go to the Moosend website and sign up with an email address.
Enter a business email address and click continue.
Choose a preferred login domain that becomes your Moosend account’s URL.
Set a password and click on register.
Enter the first and last names with company details to sign up. This information helps the email marketing software give you a customized experience.
Activate your account by clicking on the link in the email sent to your registered email ID. You can now log in to your Moosend account.

After creating an account, you will be required to complete the following initial steps:

1)Add a sender

The name and email address in the ‘from’ field in the newsletter sent to recipients is the sender. Your registered email address is the default sender till you choose to add new senders. There is no limit on the number of senders that can be added.

2)Create your email list

It is the list of your subscribers. There is also an option to create custom fields to store the data to be collected about subscribers that can further be used for creating personalized newsletters. It is recommended that businesses create subscription forms for potential customers to register for newsletters and emails.

3)Filling Up the Email List

With Moosend, you can import subscribers from an external source. The columns of the data from the source must be mapped to the available and custom fields.

4)Create an Email Marketing Campaign

Select a campaign type and type in the subject. Then, select a sender and the email list that will receive the email. Finally, create the content of the campaign to be sent to the subscribers right away or at another scheduled time. The reports tab allows you to keep track of the campaign statistics.

5)The Website Connection

Connecting the business website to your account helps record the actions of the users on the website. This helps in connecting the users with the email campaigns and the forms to relevant pages on the website.

Emails are an important part of our lives now. An email marketing plan is necessary to boost sales and drive your business to the next level. Create, automate, and manage your email marketing campaigns within minutes with the help of the redesigned platform on Moosend. Work smart to make your campaigns better and your life easier. Automated workflows and enhanced customer experience can now be achieved easily with the help of the revolutionary email marketing platform Moosend with you.

Click on the button below to start your free Trial

Moosend Trial

Magnify Your Sales Conversion by 300% (Don’t Buy CRM Before Reading This)

Customer is the most important aspect of any business. It is very crucial to keep the customer satisfied, and equally difficult to maintain a customer in 2023. Salesflare is one such software which is growing in popularity for Customer Relationship Management (CRM).

In order to keep up with the battle of acquiring business, most successful companies are going out of their way to provide services to their customers. A good CRM software plays a vital role in punching in the customers and maintaining long-term relations with them.

Providing the best customer service is the crux of sales; having a CRM system is a necessity, not a compulsion.

Following are some CRM tools to find out whether or not a CRM is suitable for your business and worth your money:

#1 The Ratio of Customers to Investment:

To understand the CRM needs of a business, it is necessary to understand the customer type of business. The volume of customers is just a number; what matters is the kind of services which the consumer expects. There are businesses where the customer is more concerned about the outcome; here, even if the volume of customers is huge, a sales team or team with basic CRM Software does the job. On the contrary competitive pursuits like retailing need the best of sales services and after-sales services to acquire and retain customers.

Generally, a sales representative is employed after every 25-50 customers. If you are a product-intensive business, it is ideal to introduce your sales team to a CRM platform when the number of sales representatives in your organization goes above 10.

If you are in a consumer-intensive industry, it is always advisable to apply customer relationship management within three to five years of the commencement of business. It was earlier believed that a CRM is for small business, but with the top most companies making the most of such software, it has been proven in the last few years that CRM is for everyone.

Choosing a leading CRM platform without having utility to all its features will land you an expenditure. Investing in good software could help your conversion rates improve by 300%; applying the right choice of software and implementing the right plan according to business progress shall help your investment be fruitful.

Here are details of the plans of Salesflare, the most awarded CRM software of 2022.

PLANS

#2 Does Customer Data Matter to your Business?

Now that we know customer relationship management is suitable for what investment let us understand whether it is suitable for your business. An industry that has direct or close contact with its customers on a regular basis most often needs to have a good CRM. Industries like the retail industry, consultancies, human resource management, healthcare and pharmaceutical industry, banking sector, real estate, hospitality, call centres, mass manufacturing, and agriculture are focussed on consumer behaviours needing a good CRM system.

On the other hand, industries which are based on general traffic, such as the automobile industry, transport, mining, aerospace, logistics, and petroleum, may or may not employ a CRM tool for smooth functioning.

Apart from this, it is best to judge if the data about the consumer, its contacts, preferences, choices, demographics, financial status, and the likes have an influence on the decision-making of a business.

#3 Is it the Right Time to Employ the Right CRM?

A CRM platform comes in different forms. It may be industry-specific or general, cloud-based for mobile access or remote access; it may be comprehensive or focussed, could be collaborative, analytical, operational or strategic. It is best to start with general CRM for small businesses and gradually move to a more industry-specific CRM tool.

Opting for an annual plan is much more affordable; initially, for a sales team to adapt to CRM software may take a while. Having a monthly plan for a quarter to see if it suits all the needs and then subscribing to an annual plan is the best way to make sure the CRM software is perfect for your business.

To avail of a free trial of CRM software, click the link below.

FREE TRIAL

#4 How will you Measure the Returns?

Measuring the returns of the CRM tool requires co-relating and analytical data. It is not a direct statistical process where every lead is due to the success of a CRM. CRM software works only in the hands of an efficient sales team. Not only this, the company has to actually use the data generated by a CRM to make the most of an expensive software tool.

While selecting a CRM for the company, ensure to check how it reports all its data. Is the interface easy to use and understand? An unsuitable CRM tool will only increase the job of data entry for the sales team rather than unburdening it.

The ROI of CRM can be measured by comparing the approximate increased sales, improved customer satisfaction, and customer retention from the previous period, deducting the cost of the CRM tool, dividing it by the cost and multiplying it by 100. This figure is not entirely a result of CRM but helps to arrive at a relative figure.

Some of the tracking metrics provided by Oracle for measuring CRM performance are net promoter score, months to recover CAC, and customer retention rates.

#5 Customer Feedback:

The best way to judge if the business needs customer management software is to ask the customer itself. Not quite literally, but the customer feedback is what matters.

For a new CRM software: When it becomes difficult to handle the data of the customers and the sales team is falling short of support, the company needs an automotive tool that detangles the flow of sales.

For an existing CRM software user: Even after applying the software, if the customer is not happy with the services, then it is time to look for better CRM software. It is not the job of CRM tools to aimlessly keep sending emails to existing or potential customers and engaging their valued time; good software is which understands consumer behaviour and generates the right lead at the right time.

#6 What are the Other Options?

Before diving into CRM, it is best to weigh out the options available in the market. SaaS offers a huge range, such as email marketing software, project management software, human resource management software, recruitment software, marketing software, lead generation software, customer support software, user guides software, customer feedback platform, and pre-sales software; the list is endless. In certain circumstances, a CRM may not justify the need of your business as much as a specific SaaS would.

Studying your business model and identifying and analyzing user needs is the only guide to help you choose the right SaaS for your business.

#7 Quality vs Best Deal:

There is some CRM software which is referred to as the gold standard, the best in class. They may also offer competitive pricing because of their scale of operations, but they may not always be able to do justice to your business.

What a growing platform can do for a business is make your journey easier. To choose a CRM for a small business, it is advisable to start with a CRM system which is comprehensive and covers all aspects of sales.

Salesflare Deals

What does CRM do for your Sales Team? Or Can CRM Replace your Sales Team?

CRM software is a valuable addition to the sales team. It cannot completely substitute the sales representatives. Following are actions a CRM will manage for your sales team:

#1 Maintain a Log of Leads from first day:

CRM software maintains the log of all the communications of a company with the customer, be it through phone, email, socials, or enquiries etc. With this information, the CRM platform integrates all the data available over the web about the particular customer. This data is then stored in a single log and made available to everyone in the company. As there is a single portal of all communications to date, the information helps to pick up the deal from the point it was last held at any time and by anyone from the company. This also helps up in coping with changes in employees or changes of duties in the sales team.

#2 Ease of Access to Everyone:

CRM for small businesses provides data to each and every person in the organization (personnel with permission.) The interface is easy for everyone to understand and can be adaptable at all levels in the firm. A previous purchase, a previous complaint, a preference of the customer, all the data is accessible. Knowing the needs of the client helps the sales representative provide the right solution to the customer. The customer also gains confidence and comfort when a business pays attention to the intricate details of its clients.

#3 Better Assistance:

Customer relationship management offers assistance most efficiently and in the fastest way possible. It is time-saving and effective. A CRM system is not designed to take over the sales team but helps to fill the gaps between the customer data and the sales team’s information. A CRM manages most of the data entry work so that the sales team can focus on rather important tasks of making the actual sales. The software handles redundant tasks, while the real team can rely on and increase leads based on the tasks of the software.

#4 Analytics for Potential Sales and Profit Focus:

CRM Software is the best analytical tool which gives prime importance to customers. The analysis is error-free and helps in identifying statistics such as the most profit-making clients, overheads analysis, expense analysis, cost and time spent on each conversion. With this on-the-go data, the sales team can concentrate on customers who are more profitable rather than those who may improve sales marginally but are time-consuming. The decision-making becomes more accurate and optimized with the use of CRM tools.

#5 Automation is the Future:

To sustain the industry in future, it is best to move shoulder-to-shoulder with technology. CRM is automated software which is cost-effective and helps the company to produce the best results with the least staff. Staff may or may not remain loyal to the company, but the data shall always be there. In the long run, it is best to have a holistic data collection.

#6 Understand Shortcomings:

A CRM system not only produces solutions but also helps in pointing out the shortcomings of the sales team. It is easy for top management to identify inefficient sales tasks if the sales are not converting even after all efforts. It is difficult to commit fraud in the business flow when everything is documented in software and can be viewed by the entire team.

Features Of A Good CRM:-

The right choice of CRM today will be the one which runs with you wherever you go. In a fast running business, data is everything and timing matters. A cloud CRM is the most logical platform, as there is no downtime. Whether small businesses or large enterprises, customer data is always building; it should be readily available at your fingertips. There should be no delay in serving the client, as poor customer satisfaction is the biggest reason a customer will leave you.

Editors Choice: Salesflare

Salesflare is a growing CRM software company established in 2014. It is known to be the most promising customer relationship management software for 2021, 2022 and 2023. Salesflare offers the best services with the most smooth integrations. Customer satisfaction, positive customer reviews and a customer support team have made Salesforce the most suitable CRM software for small business and medium-sized organizations. Big enterprises like Compliance Core, Bitsmith, Inedito, and Discover echo vouch for the CRM services of Salesflare. The regular blogs posted on the Salesflare website provide an energizing boost; it is a company which helps you grow and participates in your growth.

Features:

Cloud CRM helps the data to be accessible from anywhere. It is the most convenient way of using CRM on mobiles, tablets and desktops.
Automated data input envisages reduced data entry. All meetings, communications, social profiles and phone calls are logged automatically.
Follow-up reminders and calendar integration feature help never miss a schedule
It stores all the information on the cloud, a single storehouse of information which inputs data from everyone and makes it readily available to the entire team. There is one smart overview window which is aesthetically easy and user-friendly to understand
Very easily integrates with other tools and provides an exhaustive list of available integrations to choose from, such as Linkedin, Betterproposals, Leadinfo, Syncpenguin, Googlesheets, Mailchimp, QuickBooks Online, Slack and so on.
Finds accurate email addresses over the web from the minimum information available.
The software is able to decode customer reactions, record data accordingly and suggest follow-up.
It comes with email, link and website tracking solutions.
Track of the network of the entire team at a particular company can be made with a simple click.
A dynamic toolset which comes with development solutions within the snap of fingers.
The API connect can help you integrate with ERP and other customer-related systems.

Highlight: The Linkedin integration of Salesflare is the best part of the software as it is seamless and nost useful.

Pros and Cons:

Pros

All plans, including the basic plan, come with mobile app support
Email finding credits are available based on the plan. Minimum 25 credits in the base plan.
Comes with LinkedIn and Email sidebar
Customisable dashboards
The enterprise plan also helps in data migration and custom training

Cons

Difficult to integrate with large teams
More suitable for small and medium-sized businesses
Does not consist of web forms
Does not give notifications about a target not met
Multiple reminders can be bothering at times

One cannot reap the benefits of a product until they try it for themselves. CRM is one such software where the conversion rates speak for themselves. Using all the features of Salesflare will grow your business and improve sales performance like never before. To view the best deals on the best CRM software, click on the links below.

Pricing

Free Trial

Top 5 Website Hosting Platforms To Load Your Website At Lightning Speed

Website hosting is key for any website to succeed. The time a website takes to load completely matter a lot to every customer. Even a second delay can cause to loss business worth millions. Major criteria to Judge best web hosting platforms would be to test their speed, the loading capacity, SSL certificate, prices, domain registration, website builder tool and uptime.

The following results are based on selective best web hosts in 2023. All the platforms below are compared for their cheapest web hosting plans.

#1 Bluehost

Description:

Bluehost, founded in 2003, is one of the most well-known platforms for website hosting. It is known for its features, expertise, easy-to-use interface and support. Bluehost is fast and reliable for decades. It offers a variety of plugins, themes and third-party integrations all for free. Bluehost is a company dedicated to website hosting which makes it not only the best hosting software but also a cheap hosting platform It offers the best in class services at the most affordable prices.

Bluehost is very beginner-friendly and perfect for small businesses. It allows you to adjust the cache and also supports a coming soon page.

Features:-

Load Time:

Bluehost is known to have a 1.48ms average speed which is fine for a normal load website.

Uptime:

The website promises 99.98% uptime.

Domain:

Offers free domain name for 1 year

SSL:

The basic plan comes with a free SSL certificate for the first year

Storage:

10GB SSD

Websites Available:

The basic plan only comes with 1 website but if you opt for the choice plus plan it comes with unlimited website (limited file storage)

Security:

Good security measures with good resource protection such as external malware scans, automated malware removal, a security dashboard, blacklist monitoring are applied. You can also buy CodeGaurdBackup by paying $2.99 monthly fee.

Bandwidth:

Unmetered

Data Centers:

There are Data centres in the US, UK, China and India. There is no variation in plans as per data centres.

Support:

24/7 support on phone, email and live chat

Trial:

Bluehost offers 30 days money-back guarantee in case the user is not satisfied with the services. This makes it the best web hosting platform

Services provided:

Website hosting, Domain registration, Digital Marketing, Web Designing

Types of web hosting offered:

Shared hosting, WordPress hosting, Woo commerce, Dedicated hosting, VPS hosting

Highlight:

Bluehost is recommended by WordPress as one the best web hosting platforms for WordPress

Recommendation:

It is best suited for beginners and small business

Try Bluehost

Pros:

Upgrading and downgrading is easy
Free site builder with templates
Offers good payment gateways
Very good support services
Offers end to end site migration
The storage space is upgradeable on extra payment
1 click WordPress installation

Cons:

The renewal prices are very high, so it is advisable to choose a plan annually.
The reviews state the uptime goes to 99.89% in certain cases if the load is very high
SSL certificate is only available for 1 year in the basic plan
Does not offer site backups
Select between 12 months or 36 months minimum subscription

Pricing:

The basic plan starts from $2.95/month on a 12-month subscription.

The above representation is only for 12 months. The site offers discounted rates on 36 months subscription. Please click the link for detailed plans and offers.

Bluehost Plans

#2 HostGator

Description:

HostGator provides website statistic tools, application tools, password-protect directories, and custom error pages. The web hosting software offers automated backup by paying a small extra amount. It is the best web hosting platform which gives a reliable speed at the most competitive rates. HostGator has a great response time better than most platforms in the market today. The website hosting platform comes with unlimited bandwidth and works well on Windows and Linux both Operating Systems.